Wishabi, one of the leading digital flyer platform companies in North Amercia, announced the launch of Flipp, a flyer app that helps consumers find sales from retailers and in their community. The goal of Flipp, according to Wishabi, is to help consumers shop and save money every week by making the browsing of flyers relevant to consumers. Flipp shows flyers and savings from leading retailers including IKEA Canada and Target Canada and creates shopping lists for consumers to use.

As more and more consumers use digital flyers, relevant features can be developed in order to truly impact the way consumers shop.  Are flyers considered deals? You bet! The first and last page of any flyer is full of sale items. Retailers want to attract consumers to their store based on the promotions they display in their flyers. With digital flyer platforms like Wishabi or with consumer facing digital flyers from Flipp, Red Flag Deals, Salewhale, Reebee, flyerland and others, Canadian consumers can now embed savings far more effectively into their shopping behaviours. In turn, this impacts sales at the store level and analytics provided back to retailers for better marketing; something that is difficult to do with paper based flyers and inserts.

It is due to the innovation of companies like Wishabi that Canadian consumers will continue to receive more “deal” inventory. The demand has always been here in Canada. The issue has always been the supply and distribution of deals, coupons, offers, and promotions. Companies that are enabling the increase of supply to the consumer will have a tremendous impact on consumerism and retail sales in Canada

The full press release from Wishabi and Flipp is below.


In time for Black Friday, Canadians can get ahead of their shopping experience

TORONTO, Nov. 5, 2013 /CNW/ – Wishabi, a leading technology company whose digital flyer platform is used by top retailers across North America, today announced the launch of Flipp, a flyer app that helps consumers find sales in their community and plan their weekly shopping trips. Flipp, a free app available on iPhone and iPad, transforms the way consumers shop and save money every week as the app delivers an unmatched way to browse flyers from leading retailers including IKEA Canada and Target Canada, create shopping lists and start the shopping experience from anywhere at any time.

Flipp can be downloaded in iTunes at: http://itunes.apple.com/ca/app/flipp/id725097967?mt=8.

The new Flipp app has a unique set of features and functionality including:

  • Flip – quickly flip through favorite flyers to find items to purchase
  • Search – easily find products or stores to quickly create a shopping list
  • Clip Items – clip items straight to a handy shopping list
  • Discount Finder: instantly highlight discounts to find biggest deals
  • Favorites: save favorite store’s flyers for easy reference every week

“We are giving consumers what they want. Canadians love flyers, in fact, 46% actively seek them out. Flipp brings the weekly flyer to life on mobile, personalizes it and delivers it to the hands of consumers coast-to-coast creating a shopping experience and savings like never before,” said Wehuns Tan, CEO of Wishabi. “Wishabi is transforming the flyer industry. The launch of Flipp further drives the movement of connecting customers with their favorite retailers in the exact way they want in this digital age.”

Wishabi has a deep expertise in the digital flyer industry with over 95 store flyers in Canada on its industry leading technology platform. The company has a distribution network that reaches over 20 million consumers monthly.

Flipp is available for download in the iTunes app store starting on November 5th. Wishabi is also holding a Flipp promotion where names will be drawn daily to win $500 gift cards. To enter the promotion go to: www.flipp.com.

About Wishabi
Wishabi is a leading technology company that has reinvented the digital flyer experience via patent-pending technologies. Inspired by the beauty and ease of print media and the real-time interactivity of personalized digital content, Wishabi?s mission is to fundamentally improve how people discover, view and share flyer content across all devices and platforms. Retailers such as Macy’s, PetSmart, Sports Authority and Dollar General can be found on the Wishabi platform. Wishabi was founded in 2007 with offices in Toronto and New York. For more information, visit www.wishabi.com and www.flipp.com.