There are several technologies crucial to the Daily Deals space. Email delivery, Email management, eCommerce platform, analytics, scheduling, reward platform, social marketing, etc. Some of them should be looked at by Daily Deal companies in order to operate a moreRead more →
Acquisitions in the deals space are certainly gearing up fast for the remainder of 2012. However, this post is not about deal sites being acquired. Rather it is about Daily Deal companies acquiring technologies that can help Merchants become moreRead more →
So what are your options for launching a Daily Deal service, technology wise?
Do you build your own, get a “guy” to build it for you, buy another failing daily deal site. Seeing that this business is less about technology and all about sales & marketing, we highly recommend that you do not spend an exhaustive amount of time on the technology issue. Today, there are numerous options, but really only one makes sense for most companies. The goal is to launch quickly and get your deals up and build your list of consumers. Making the wrong technology choice will, well, completely destroy your project time frame.
Let’s have a look at options, some more dubious than others.Read more →