In March we announced that we, along with the Affiliate Marketing and Retail industries were working on the creation of Canada’s National Deals & Coupon Month….which would be for the month of May every year. After lot’s of hard work,Read more →
Consumer’s thirst for Deals & Coupons in Canada continues to grow. The demand has never been of concern in this country. Rather it is the supply of deals & coupons that is lacking. Over the course of the past 18Read more →
It is well known that Canadian consumers have high usability rates pertaining to loyalty programs and coupon use. Canadians love deals and marketers leverage this. However, what Canadian consumers lack in comparison to their US counterparts is a sense ofRead more →
Until now, no one knew how large in scope the deals industry was in Canada. The industry could not easily answer how many deal categories exist, or what categories there were beyond daily deals and coupons, who the leading dealRead more →
One way of competing in this crowded Daily Deal market is to focus on a niche industry. Deals for kids, for pets, for Spas only, Deals for travel, etc. Focusing on a niche gives you the upper hand to engage your market better, know your market better and deliver value far superior than a generic Daily Deal service.
One of the most popular categories in the Daily Deals space is Restaurants.Read more →
New deal of the day websites are popping up every week. There are now well over 100 such sites in Canada and growing quickly. One of the best ways of competing in this very competitive space is by providing niche deals to consumers. Niche sites have a real chance of long term success. One niche that seems to be perfect for the daily deal space is restaurant deals.Read more →
Now, another Restaurant service out of Montreal called RestoMontreal is about to embark on this Daily Deal adventure. They are Montreal’s largest Restaurant search service having been around since 2004. With their over 500,000 monthly visitors they are in a fantastic position to reap the benefits of offering their audience a Daily Deal service.Read more →