Real Data on Holiday Marketing from world wide Brand Marketers

Experian recently published a survey gathered insight from marketers around the world who run holiday marketing campaigns. Respondents shared details of their campaigns, their decision making, their preferred marketing vehicles, as well as tactics they use for social, mobile and

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Open rates suck! Wake up call for Deals & Coupon Email Marketing Campaigns

The Deals business, more so than the couponing business, still relies heavily on email participation of its audience. As such, understanding open rates, click rates, bounce rates and how yours compares to industry standards is valuable information. What follows is

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Credit Card Companies and Banks using the power of Daily Deal providers

Although the genesis of the daily deals market was to drive traffic and sales to local merchants, the industry has matured in such a way where the power of its consumer distribution reach is what brands want. We have been

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