In March we announced that we, along with the Affiliate Marketing and Retail industries were working on the creation of Canada’s National Deals & Coupon Month….which would be for the month of May every year. After lot’s of hard work,
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As is customary 3-4 times per year, the Local search, Local Advertising, Local commerce and Location based marketing industry meets together to learn from their peers and see whats new. Every December, BIAKELSEY has its Leading in Local conference in
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Couponing & coupons in Canada continues to grow…rapidly. There have been a number of entrance to this sector over the past year (Ebates, Retailmenot, etc) and many more large ones to come (we will mention their names in a later
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As part of their 5th birthday, Groupon announced and launched a redesign to their site. This new version is the evolution of Groupon; Maturing into a search based ecommerce portal as opposed to an email based deals promotional service. Since
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Torstar announced that its digital division, Torstar Digital, will be reorganized in order to simplify management and operation structures. Wagjag, Jaunt and Travel Alerts will be moved under the Metroland Media division where Save.ca is also managed. Media operations, like
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Teambuy has just announced that they have raised $5 million from Best Funds and existing institutional investors. This is another strong move by Canada’s leading deal provider and will go towards funding their next step in what we believe will
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Media companies across Canada have had a tough time integrating a deals business into their strategy. What was a promising venture for some a few years ago has turned to a business model in search of focus, revenues and profits.
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OVERVIEW Local merchants are the life blood of our economy. Their main concern has always been on finding and attracting local customers. Marketing and customer acquisition has gone through a metamorphosis for these local merchants and retailers over the past
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Media publishers, deal publishers and other media companies are driving audience interest by publishing what is still a paper based process: Flyers!. However, now, they are digitizing them in ways that are far more relevant to online and mobile audiences.
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